Atlanta Life Insurance Company, the lone remaining Black-founded and owned insurance company, has reemerged under new leadership with a fresh vision that pays homage to the brand’s rich history and legacy. For more than 100 years, Atlanta Life has provided insurance to help policyholders build wealth for their families. Atlanta Life was recently acquired by Atlanta Life Holdings, a minority-owned insurance holding company that is committed to restoring the heritage of the brand, reimagining the
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The historic headquarters of Atlanta Life Insurance Company on Auburn Avenue stands as a powerful symbol of Black entrepreneurship and economic progress in the early 20th century. Founded in 1905 by Alonzo Franklin Herndon, a formerly enslaved barber who became one of Atlanta’s first Black millionaires, the company grew from a small mutual aid association into one of the largest Black owned insurance companies in the United States. Located in the heart of the Sweet Auburn Historic District, the
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