In this video I share the dos and don'ts of the Facebook learning phase in 2021. There are a lot of misconceptions around Facebook learning phase. A lot of Facebook advertisers fear the learning phase or being stuck in learning limited... And that leads them to not optimize their Facebook ad campaigns properly. Here I explain how the Facebook ads learning phase actually works (using an example from my Facebook ad account)... What you should do during Facebook's learning phase. And what you shoul
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There have been tons of Facebook ad changes over the past 12 months but not many people are talking about the changes to the Facebook learning phase. The Facebook ads learning phase is a crucial component of Facebook advertising and if they change how it works (which they have) we need to adjust as advertisers. In this video, I show you what the Facebook learning phase changes are and explain what impact they are having on Facebook ads. I also show you the adjustments you need to make to work wi
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