Since the beginning of the AACSB accreditation process in 2012, INCEIF University has witnessed significant breakthroughs throughout the years. With a focus on student learning outcomes, the accreditation has pushed INCEIF to emphasise student lifecycle and ensure that the core competencies are embedded in the curricular and extracurricular activities. An integral part of the success prompted INCEIF University to improve further and establish an evidence-based culture of continual assessment. Le