GitHub is moving its Copilot coding assistant to a usage-based billing model, replacing fixed subscription pricing with consumption-based charges as demand for AI-driven development workloads ...

The 4 Ps (Product, Price, Place, Promotion) form the "marketing mix," a foundational framework for marketing strategy. While the concept originated in the 1960s, it remains essential for aligning ...

The traditional 60/40 portfolio may not get much respect these days, but it continues to perform. This is noteworthy because this balanced portfolio has come in for considerable criticism over the ...

Internal code leaks have confirmed the Xiaomi MIX 5 (codenamed “Hongkong”) is set for a 2026 launch. It’s expected to feature a perfected under-display camera, magnetic lenses, and the Snapdragon 8 ...

American confectionary giant Hershey has turned to Mutinex to speed up and sharpen how it allocates its $2 billion (A$2.8 billion) marketing budget. Mutinex will provide Hershey with an always-on ...

New Delhi: A two-year-old paints brand claiming 90% aided awareness, 50% unaided recall and a 10% market share across paints and putty is doubling down on the Indian Premier League as a central media ...

The Tesla Model 3 is the first vehicle built on Tesla's third-generation platform. It aims to reduce the entry price for electric vehicles while not making any compromise on range and performance. The ...

Last week, I was on a call with one of my favourite CMOs in the Australian market. We were doing one of our favourite things; debating market conditions and where the market was about to go. This time ...

Video advertising has surged to 29 per cent of total online ad investment as marketers continue to navigate what industry leaders are describing as a more cautious and compressed planning environment.

Scentre Group's media division BrandSpace has held its first upfront event, pitching Westfield's 42 destinations across Australia and New Zealand as a premium OOH media platform, citing a 59% ROI ...

US stocks rose to record highs on Tuesday, while oil prices retreated, as wary markets monitored a fragile US-Iran ceasefire and assessed the latest wave of earnings. On the economic data front, ...