Paris-based direct and programmatic ad platform Smart AdServer will break away from its parent company, the Internet portal AuFeminin, through a buyout by private equity firm Cathay Capital for $42.1 ...

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Romain Job, Chief Strategy Officer, Smart AdServer. With our programmatic marketplace ...

RMB – the Belgian multi-media advertising network – relied on the proprietary solution of Smart AdServer – the leading independent ad monetisation platform – to activate linear TV ad replacement on ...

In an increasingly complex landscape, activating across multiple platforms can be a serious challenge for marketers. How can the creative ad server help? The rise of programmatic advertising over the ...