Paris-based direct and programmatic ad platform Smart AdServer will break away from its parent company, the Internet portal AuFeminin, through a buyout by private equity firm Cathay Capital for $42.1 ...
RMB – the Belgian multi-media advertising network – relied on the proprietary solution of Smart AdServer – the leading independent ad monetisation platform – to activate linear TV ad replacement on ...
In an increasingly complex landscape, activating across multiple platforms can be a serious challenge for marketers. How can the creative ad server help? The rise of programmatic advertising over the ...