The exterior of a Chili's restaurant showing the logo - Kevin Carter/Getty Images An effective logo identifies a restaurant's brand in a way that's easy to recognize; think McDonald's golden arches, ...

Cracker Barrel's new logo isn't quite getting a stamp of approval from some customers. The nationwide restaurant chain and country store, which is known for its comfort food and nostalgic atmosphere, ...

Cracker Barrel faced significant backlash after removing the iconic barrel from its logo as part of a brand refresh. Experts suggest that successful brand refreshes require maintaining core values ...

Up until last week, a colorful logo of an otter on a surfboard welcomed customers to the Salty Otter, a restaurant and sports bar that opened in downtown Santa Cruz last spring. But backlash to the ...

You've likely seen restaurant logos with hidden meanings in some of your favorite establishments, maybe without even realizing what was concealed beneath the basic design. Some of the best-known ...