A new media mix model found AM/FM radio delivered more than three times the ROI of social media for a QSR chain, helping reverse plans to cut the medium.

Last week, Cumulus Media/Westwood One Chief Insights Officer Pierre Bouvard talked with Radio Ink about the dangers of dull radio advertising. Now he’s sharing more specific tips to help brands beat ...

The term targeted advertising is a broadcasting buzzword. Potential profiteers talk about targeted advertising because it promises to be lucrative, and it may be promising for HD Radio broadcasters.

Quu says that visual advertisements displayed on a radio in a car help drive awareness, consideration and consumer action — particularly among loyal listeners. That’s the result of a study that ...

Reports about the decline of traditional radio as an effective advertising medium have not been greatly exaggerated. The news just hasn’t reached the restaurant industry, which still considers radio ...