It’s that time of the year, with festivities keeping us busy as we meet friends, and family with a bunch of gifts. No wonder this is also perhaps the busiest season for marketers who release ...

It introduced a series of experimental AI-driven tools under its 'Sneaks' session, highlighting how generative and agentic AI ...

For much of its history, banking has been built on standardisation. Products were designed to serve broad customer segments.

Customer profiling is crucial for brands to determine ideal product flavours and marketing strategies in diverse Indian markets, but it can lead to stereotyping and oversimplification. Marketers face ...

Earlier this month, software company Salesforce acquired customer data platform (CDP) and personalisation engine vendor Evergage. Alone this deal may not be noteworthy. But coupled with market growth, ...

Web personalisation is the process of tailoring a website to the visitor based on different pieces of data collected about them. The data can come from what social media sites they’re logged into, ...

Wherever you go online, someone is trying to personalise your web experience. Your preferences are pre-empted, your intentions and motivations predicted. That toaster you briefly glanced at three ...

India’s hospitality landscape is changing rapidly. As incomes rise and a growing middle class seeks international standards, ...

The false choice between personalisation and the public interest and how we can move past it We are at a tipping point in the debate about how far public service media organisations should embrace ...

Personal budgets alone will not make personalisation work for everyone. The commissioning style needs to be overhauled, says Colin Slasberg Few would disagree with the vision of personalisation ...