Dynamic micro-personalisation will become a core differentiator in banking because it ultimately aligns if done well with the ...

Customer profiling is crucial for brands to determine ideal product flavours and marketing strategies in diverse Indian markets, but it can lead to stereotyping and oversimplification. Marketers face ...

Mediagenix, a specialist in smart content solutions, has announced enhancements to its Content Personalisation solution, ...

It’s that time of the year, with festivities keeping us busy as we meet friends, and family with a bunch of gifts. No wonder this is also perhaps the busiest season for marketers who release ...

Tanya Kant received funding from the Arts and Humanities Research Council as part of her Doctoral studies (2012-2015). Wherever you go online, someone is trying to personalise your web experience.

Web personalisation is the process of tailoring a website to the visitor based on different pieces of data collected about them. The data can come from what social media sites they’re logged into, ...

Boots is evolving its Advantage Card scheme with personalised offers targeting frequent shoppers, part of its wider value ...

60 years ago, George Orwell’s Nineteen Eighty-Four presented a totalitarian world that controlled its citizens through screens that projected and captured information. Unbelievable, right? As a comet ...

The false choice between personalisation and the public interest and how we can move past it We are at a tipping point in the debate about how far public service media organisations should embrace ...