World Cup coverage on ITV this summer is set to feature mid-match adverts, risking fury from fans watching the tournament. The heat in the US means there will be water breaks in the middle of each ...

ITV will broadcast adverts during live action from England matches at the Six Nations. For the first time in any live broadcast of rugby or football in the UK, an advert will be shown during breaks in ...

ITV will not show split-screen adverts during this summer's World Cup because of a FIFA ruling that has thrown a spanner in the works. The channel trialled the advertising method during the Six ...

ITV became the first British network to show in-game adverts during a sporting event in Thursday’s Six Nations game between France and Ireland. Adverts are regularly shown during half-time in sports ...

The first thing to say is that rugby union needs money and attention. The second thing to say is that ITV needs money from advertising. Both fair enough. But the third thing to say is that many ITV ...

ITV will reportedly axe in-game adverts from its rugby union coverage when it broadcasts the National Championship next month. The broadcaster launched in-game advertisements using a split screen ...

ITV has announced the launch of its new addressable advertising product – Live Addressable +. Launched on stage at the ITV Palooza, ITV’s flagship commercial event, this development brings addressable ...