Individuals in a morally diverse community tend to believe that the community's norms are looser. In turn, norm violations are more accepted, and there is a reduced willingness to police ...

Group* norms are “rules” regarding what group members should think and do. They define what’s normal behavior in the group. Conformity to group norms enables the group to function smoothly. Unique ...

Flynn, Francis J., and Jennifer A. Chatman. "'What's the Norm Here?' Social Categorization as a Basis for Group Norm Development." Harvard Business School Working Paper, No. 02-089, June 2002.

New research suggests that targeted use of behavioural 'nudges' can encourage people to conserve water. Researchers found that rather than giving people general information about the importance of ...

Norm perceptions – what one perceives as ‘normal’ – differs between both individuals and groups of consumers, including when it comes to meat consumption. One’s meat consumption habits can affect ...

Visual Stimuli Showing Different Forms of Moral Diversity in a Group (Study 6). Credit: Social Psychological and Personality Science (2026). DOI: 10.1177/19485506261429540 Individuals in a morally ...