The growth of English-language book sales in continental Europe is on the rise, fueled by interest generated on TikTok and fed in large part by Amazon. This has been cutting into local sales in some ...
Across Europe, English-language editions are becoming increasingly popular, which affects the sales of local translated editions. Since last year’s Frankfurt Book Fair, when European publishers proved ...
Young people, especially, are choosing to read in English even if it is not their first language because they want the covers, and the titles, to match what they see on TikTok and other social media.