These are the dreaded words marketing folks shudder at hearing from their boss or client: "You work in marketing, so you must be creative. Come up with some ideas for next month's board meeting." As ...

Generating valuable ideas isn’t easy, particularly when so many organizations operate at a pace where time to think is a luxury. Here's how to have more good ideas.

Kathy Floam-Greenspan is the President of Pomerantz Marketing, a full-service B2B agency supporting regional, national and global SMBs. Lead generation as a concept is simple: Find buyers with a ...

Trying to think up new ideas is a counterintuitive process. Do you ever notice that the harder you look for it, the harder it is to find? It’s incredibly frustrating when you focus your mental energy ...

Generating leads is a marketer's single most important objective. That's why Gripped have compiled the 30 greatest lead generation lessons in this brand new guide, so you can start reeling in those ...

Growing your in-house database should be at the top of every marketers list. Why? When done correctly, it will house your most-qualified and responsive prospects. Though organic list growth may take ...

Andrew Robertson, BBDO Worldwide chairman and ‘The Creative Shift’ author, joins 'Squawk Box' to discuss lessons from his career in the advertising industry, the importance of business creativity, and ...