Nine out of 10 ecommerce businesses I’ve come across have run Google Ads at some point, but few have considered Amazon Ads despite the significant opportunities it offers. I believe that Amazon Ads ...

AppLovin's rough year continued after analysts cautioned that the firm's e-commerce ad push might be off to a "muted start." ...

But as ecommerce grows – and advertisers become increasingly wary of proxy measurement – newer metrics are emerging to help buyers better understand how ad spend affects their bottom line. The Amazon ...

Several DTC ecommerce advertisers are doing admirably well with Facebook Ads. But I don’t think any brand should depend on a single marketing platform. I’ve written before about how to bring winning ...

The AdExchanger Commerce Media Newsletter often gets into the weeds on how retail media and programmatic ecommerce works. Sometimes, though, the category needs a macro-level perspective. That’s why ...

The use of AI in digital advertising has changed how e-commerce brands create, test, and scale ad creatives. The Pollo AI ad generator helps simplify this process by reducing reliance ...

Stadium said it is taking “a step forward in its e-commerce strategy” by integrating Mirakl Ads, which is a retail media solution by Mirakl. The platform is optimized for first-party e-commerce sites ...

Google ads are a real game changer for e-commerce companies looking to increase traffic and sales. However, creating high-converting ads requires strategy and precision. Here are the steps for ...

With billions of visitors per month, YouTube—and YouTube Ads specifically—has become an attractive option for e-commerce businesses to unlock sales opportunities. We recently worked with an e-commerce ...

You’ve got a whole library of winning ads from Meta to run on Google, but you don’t want to spend a ton of time setting up campaigns or becoming a Google guru. So, you take your existing creatives and ...

French unicorn Mirakl is announcing its third acquisition in three years with the acquisition of Adspert, a German adtech startup focused on e-commerce advertising. Mirakl isn’t disclosing the terms ...