Every year companies spend millions of dollars designing and in many cases re-designing their logos. Color plays a huge part in logo design–but what do those colors mean, and what do they say about ...

Add Yahoo as a preferred source to see more of our stories on Google. A McDonald's burger sits on top of a red and yellow box. - Robson90/Shutterstock Fast food chains seemingly do the most to get ...

The specific colors used in a company's logo have a significant impact on how that logo, and the brand as a whole, is viewed by consumers, research shows. The study revealed that blue logos invoked ...

Graphic designer Paula Rupolo came up with the clever idea to see just how far famous brands and logos have penetrated our brains: she swapped the colors of brands with their closest competitor. The ...

The colors a brand employs in a logo communicate a value to consumers. This is something we take into deep consideration when creating logos or design work for clients. Colors share a lot about the ...

Some brands are instantly recognizable by the color of their logos. Bright yellow arches on the horizon let you know a McDonald's is nearby. There's a good chance a big brown truck is delivering ...

A McDonald's burger sits on top of a red and yellow box. - Robson90/Shutterstock Fast food chains seemingly do the most to get people into their restaurants. When McDonald's started hearing from angry ...