The Carrefour Smart Shopper app aims to bring personalization via apps to the next level by enabling in-store shoppers to search for and navigate directly to any product they are interested in. Users ...

Multinational retailer Carrefour recently saw a 400 percent increase in mobile application engagement thanks to beacons, pointing to the technology’s ability to significantly influence shoppers when ...

The Romanian branch of Carrefour, Europe’s largest retailer, has deployed a beacon solution at 28 of its stores throughout Romania, in order to deliver location-specific content to customers’ ...