Lego’s Smart Play system announced at CES 2026 earlier this week is a new embrace of digital technology that we haven’t seen from the company before. While the demo Lego gave at its press conference ...

For example, pop the Smart Brick in the new Darth Vader toy, and you’ll hear his famous voice during battles. Move the Smart ...

At its core, the function of a brick-and-mortar today doesn't look much different than it did fifty years ago: A customer arrives looking for a product or service, the business provides it to them, ...

LEGO's Smart Brick technology used in Star Wars sets may not be a favorite among some fans, but they're not who it's really meant for.

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Bobby Marhamat ...

Lego on Tuesday announced a new high-tech innovation that aims to change how people interact with its iconic building sets. Revealed at the CES show in Las Vegas, the new Lego SMART Brick introduces ...

Add Yahoo as a preferred source to see more of our stories on Google. Lego’s Smart Play system announced at CES 2026 earlier this week is a new embrace of digital technology that we haven’t seen from ...