Asian Paints has entered a major three-year partnership with the Board of Control for Cricket in India, securing the position of Official Colour Partner in a deal valued at around ₹45 crore. This ...

Asian Paints has officially entered into a three-year collaboration with the Board of Control for Cricket in India (BCCI), but it’s not a jersey sponsorship that is capturing media attention; the ...

In India, the game of cricket is celebrated with unfathomable fervour and delight. Every time Team India walks onto the pitch, the country rises as one - guarded by hope, drenched in pride, and alive ...

MUMBAI: When the stumps fly and the crowd roars, India doesn’t just watch cricket, it paints the nation in pure, unfiltered feeling. Asian Paints has now given that electric buzz its own soundtrack ...

This Independence Day, Asian Paints brings the spirit of the nation into living spaces with The Colours of India. From vibrant saffrons to crisp whites and lush greens, these colours reflect the ...

The campaign’s inventive approach captures readers’ attention immediately. Instead of a conventional advertisement, Asian Paints collaborated with a leading newspaper to creatively modify its masthead ...

New Delhi: Asian Paints has begun its association as the Official Colour Partner of India Home Cricket with a series of fan-focused colour experiences. Introduced during the South Africa tour of India ...

Asian Paints today unveiled ColourNext 2026, its annual forecast that decodes the cultural, material, and emotional shifts shaping the future of design. Now in its 23rd year, ColourNext continues to ...