Amazon has automatically started upgrading its Amazon Prime members to the Alexa Plus assistant. In the latest update, users of the Echo devices don’t need to opt in to upgrade their regular Alexa ...

Alexa users who are Amazon Prime members are reportedly being automatically upgraded to Alexa Plus. Users who have been upgraded can revert to the old Alexa by saying, “Alexa, exit Alexa Plus.” One ...

Amazon has made Alexa Plus available for everyone in the US. Unlimited access to the AI-enhanced assistant will cost $19.99 per month. Amazon Prime members get unlimited access for free, while ...

Amazon is automatically upgrading Prime members to Alexa+, prompting Reddit complaints about consent and opt-out controls, along with performance gripes. Amazon has begun automatically switching some ...

WASHINGTON D.C., DC — Amazon is rolling out an automatic upgrade of Alexa+ to some Prime members, and not everyone who's getting the upgrade is happy about it. Amazon says that Alexa+ gives users a ...

Amazon's Alexa+ AI assistant is rolling out to all U.S. Amazon Prime subscribers beginning today, with the service available at no additional cost. Amazon says that Prime subscribers can access Alexa+ ...

First introduced in 2025 as an Early Access program, Alexa+ has officially rolled out on all Alexa-enabled devices and, as of yesterday, with three distinct communication styles. By Erin Lassner ...

Forbes contributors publish independent expert analyses and insights. Pam Danziger reports on retail, focused on the luxury consumer market. Amazon Prime Day 2026 will run from 12:01 a.m. PDT on ...

This voice experience is generated by AI. Learn more. This voice experience is generated by AI. Learn more. Alexa+, the advanced version of Amazon’s personal assistant, is expanding to the United ...