How harmful is a parody for the target brand? To address this question, the current study focused on negative advertising parodies created by amateurs and spread through social media. The most harmful ...

They say imitation is the sincerest form of flattery. Offering that imitation as a parody allows commentary while avoiding the Wrath of Legal. Spoofs of Apple commercials are certainly not a new ...

Humor and irony are outstanding tools to achieve a high level of attention, and praise be to those who can use these tools skillfully. Since parody and satire involve an imitation of style and the ...

We’ve seen a number of parodies that poke fun at Apple’s new intelligent assistant, but this one has to be my favorite. It’s a skit from CollegeHumor that mocks Apple’s latest Siri adverts by placing ...