Below is what happened in search today, as reported on Search Engine Land and from other places across the web. AdWords audits are a great way to win business and check on the health of an account, ...

When trying to learn something new about paid or organic search results, there’s a good chance you will run into countless articles about how they differ or which one is better. However, what you may ...

This is a user generated content for MyStory, a YourStory initiative to enable its community to contribute and have their voices heard. The views and writings here ...

One often-mentioned best practice for SEO is to use a test PPC campaign to “get some initial data” about a query space, and people frequently make reference to the fact that you can get valuable ...

Back on October 23, 2000 Google changed online marketing forever when it launched its ‘Self-Service Advertising Program.’ Just over a decade later, Google was making a whooping $42 billion in revenue ...

With the approaching consolidation of the Keyword Tool and the Traffic Estimator into the Keyword Planner, SEO and PPC professionals should become familiar with this new product. Here's a comparison ...

When you have a website and are looking to market it, which keywords should you target for your SEO campaign? How can you tell which keywords convert? In a Search Engine Watch Forums thread, a member ...

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Advertisers can make more on-the-go changes. Columnist Fili Wiese explains what a unique ...

There’s a legend in the digital marketing world of a college graduate who wanted to work at a large digital agency. This enterprising young graduate submitted his resume, and when he didn’t hear back, ...

A Google AdWords Help thread has something that is obvious to you and me, but when said out loud by a Googler, it makes you smile. In short, an AdWords advertiser was suspended from the ad network. He ...