Coca-Cola embraced generative AI in 2023 for experiential marketing, UGC, and futuristic OOH advertising campaigns. OpenAI's GPT-4 and DALL·E power an AI-image generator for holiday cards, while ...

Some say that in the very near future, we’ll need to either adopt artificial intelligence (AI) or be made redundant by it – or by others using it. If this is true, artists, designers and other ...

Coca-Cola has released a series of AI-generated Christmas ads that sparked mockery and disgust from social media users. AI-generated video has been slowly making its way into advertising, with the ...

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AI is infiltrating the world of advertisements, and Coca-Cola is the latest to find a use for it. The Coca-Cola Company announced Monday ahead of Siggraph that it has partnered with the ad agency to ...

The holidays are coming, which means a flood of seasonal ad campaigns from major consumer brands and retailers. Leading the way, as it has for nearly a century, is Coca-Cola, a brand whose advertising ...

Ads function as beachheads where AI-generated imagery can repeatedly surge into ordinary people’s lives, slowly lowering their expectations and acclimating them to the technology’s treacly look. Photo ...

In the year since OpenAI debuted ChatGPT, generative artificial intelligence (AI) has captivated trend watchers across advertising, technology and culture at large. Among consumer brands, the ...

The Coca-Cola Company KO is intensifying its global marketing playbook to deepen consumer engagement and drive sustained market share gains. With consumer preferences shifting rapidly, Coca-Cola is ...